Gallagher Global Brokerage utilized our department to put together a campaign to create brand awareness amongst prospective clients in zoos and aquariums. With my art director and copywriter, I had the opportunity to help create and present initial concepts for the look and feel of the campaign. The following are proposed full-page ads for the Association of Zoos and Aquariums magazine. The designs utilize the Gallagher branded elements with a touch of animal print to blend the fun and meaningful parts of what it means to work with zoos and aquariums.
The following print ad is the final look the client decided to move forward with to establish our brand within the zoos and aquariums industry. My art director and I executed the rest of the campaign deliverables (targeted digital ads and social for an AZA event) with the same tone, look, and feel.
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