Gallagher Global Brokerage wanted to build awareness of Gallagher's risk management expertise and generate leads within the construction industry, focusing on demolition contractors. Together with our marketing team, my creative director, art director, copywriter, and I designed a targeted, digital campaign consisting of email blasts, paid and owned social, digital ads, a landing page, and gated content (a sell sheet). The campaign resulted in almost 300,000 impressions, over 1,000 clicks to the landing page, and 380 leads. Our team also received an IMCA SAMMY award for this project.
Roles: Graphic design, Creative concept ideation
Email blasts
Paid and owned social
Digital ads
Sell sheet
Landing page
Direct mail