Gallagher Global Practices tasked my team with putting together a digital campaign to establish global brand awareness with clients and leads in the energy industry. Our goal was to stay true to the Gallagher brand while resonating with various sectors of the energy industry. Collaborating with my creative director, art director, and copywriter, we utilized bold typography to communicate Gallagher's benefits, ensured the different sectors were represented in the imagery we chose, and made the campaign unique to energy by including shapes that reflect the shapes in the photos and coordinate with each sector. Below are examples of digital ads, social media images, pages from a report, and a video storyboard. The final video executed by our multimedia lead is also featured. The aesthetic and messaging continues to be used by our teams globally for energy-specific deliverables.
Roles: Graphic design, Creative concept ideation
Below are the three messaging and visual concepts we explored and presented to clients and stakeholders, who decided upon the first concept, The Gallagher Way.
1. The Gallagher Way
2. The Power of Confidence
3. Powered by Partnership